Our principles are the foundation on which our products are built.
Technology can communicate, but doesn’t need to speak. Create ambient awareness through different senses. Communicate information without taking the wearer out of their environment or task.
A calm technology will move easily from the periphery of our attention, to the center, and back. The periphery is informing without overburdening.
A person`s primary task should not be computing, but being human. Give people what they need to solve their problem, and nothing more.
Design for people first. Machines shouldn`t act like humans. Humans shouldn`t act like machines. Amplify the best part of each.
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